The Big Shoe welcomes Katie Paine and Albert Maruggi to talk about social media in the Presidential Election; research Albert presented with Emily Metzgar, Ph.D at Society for New Communications Research Symposium "Analyzing Social Media in @008 Presidential Election"; what we need to be measuring in PR and social media (Katie is our measurement muse); and how they treated and Tweeted each other so nicely as @kdpaine and @albertmaruggi from opposite ends of political spectrum. ;) Katie is CEO of KDPaine & Partners http://www.kdpaine.com, research consultancy that provides measurement and accountability for corporations, non-profits and government agencies world wide. She publishes "The Measurement Standard" newsletter and blog, wrote "Measuring Public Relationships -- The Data-Driven Communicator's Guide to Success" and speaks on measurement issues. Albert is founder of Provident Partners, an integrated marketing consulting firm http://www.providentpartners.net, and has worked on Capitol Hill, the RNC and for President George Bush Sr. and as a journalist. His Marketing Edge podcast and blog is at: http://www.providentpartners.net/blog read less